Most people will have some business cards printed even without prior planning and without understanding what makes a good business card design and content. Of course, this is quite expected to a certain extent especially since business card printing has grown to be such a popular trend which is an integral part in the publicity and marketing strategies of professionals and businesses worldwide.
However, it is still better to know the right things to do in order to attract some customer attention, and in action to this, here are a few tips and tricks to keep clients interested in you and everything your business card contains.
Avoid giving away too much. By this, it means that you should not give away every single detail about you and your work in your business card. Not only does this seem desperate to clients, but it also goes against the very nature of business cards. Clients would be more curious and inclined to avail of your services if you only include the necessary information along with a good design and some other stuff which would pique their curiosity. Leave the information and detail spamming to your bigger commercially printed publicity materials such as posters and flyers and just try to be a little bit mysterious and interesting for your potential customers and clients.
Have some variety. Nobody is going to be interested for long if you have use the same colors, designs, and tricks over and over again. Of course business cards are meant for a greater purpose than looking good for customers, but it is nevertheless an important aspect which would do wonders in attracting potential customers and keeping your current customers interested. It is good to choose some fundamental colors to make up your business card designs but mix things up now and again with different combinations and decorations so that your business card would always look fresh and relevant. It may seem shallow for people to choose your services over another because of a simple thing like business cards, but it has been known to happen and you can never be too sure.
Try something new. If you want a unique business cards that your clients will most likely never forget, try getting out of the standard arrangement and design of a business card. For example, you can opt for a different shape and size instead of the normal rectangular or you can even put in a clever feature or twist to your business card which is directly relatable to your field of specialization. Remember that it does not take much for a business card to become boring and to lose your client’s attention, so do something about this.
Business card printing is definitely not a new trade and has been around for a very long time now. This is what makes it hard to create business cards which would always keep clients interested and happy. Still, if you follow the advice above you would at least take a step in the right direction and hopefully your business card will stay out of the trashcan.