Generation – A Basis for Demographic Segmentation

What's Next, Gen X?: Keeping Up, Moving Ahead, and Getting the Career You WantPepsi with its ads on ‘Gen X’, were able to understand the relevance of generation advertising. Be it the baby boomers of the 60s and the high energy level Generation Y, the brands and the companies’ focus on certain generations for marketing their products. Each set of generations has their own values, beliefs and attitudes and focusing on these variables the brands could be positioned towards them.