Four objectives of trade – promotion tools

  1. Trade Promotion can persuade the Retailer or wholesalers to carry the brand.

  2. Trade Promotion can persuade retailers/wholesalers to carry more goods than the normal amount.

  3. Trade Promotion can persuade the middlemen to promote the brand by featuring, display and price reductions.

  4. Trade Promotion can stimulate retailers and their sales clerks to push the product.