Why You Need to Use a VPN When Traveling to the Philippines in 2019
The Philippines are known for their beautiful scenery and natural beauty. There is simply so much to do in the country. One can swim and…
Read MoreMarketing Management
Direct Marketing
Bases of Market Segmentation
6 Reasons to Segment your Markets
Analyzing Consumer Perceptions
Perceptual Mapping Techniques
Applying the Perceptual Maps in New Product Development
6 Key Elements of a Marketing strategy
The Howard Sheth Model of Buying Behaviour
4 Components of Engel-Kollat-Blackwell model
The Engel-Kollat-Blackwell model consist of four components: i. Information processing: this component comprises the consumer’s selective exposure, attention, comprehension and retention of stimuli relating to…