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Featured, Principles Of Marketing January 3, 2012

Why is Market Share important? The Profit Impact of Market Strategy (“PIMS”) analysis

An important piece of research in the 1960’s provided the basis for understanding the importance of market share – and emphasised the implications for marketing…

Featured, Strategic Management

Future of CSR

CSR pessimists predict: Increasing inconsistencies between corporate actions and stated CSR commitments; companies will become astute at shielding their actual performance. CSR will be a…

MBA Notesworld

Notes For the MBA student

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Why is Market Share important? The Profit Impact of Market Strategy (“PIMS”) analysis

History of Corporate Social Responsibility

10 reasons why CSR is important for your business

CSR and Companies in India

Level I Principles of Social Responsibility – Measuring CSR

Level II Processes of Social Responsibility – Measuring CSR

Level III Outcomes – Measuring CSR

The Global Reporting Initiative

Global Sullivan Principles

Future of CSR