Business Research Methods







Causal Research

Studies that engage in hypotheses testing usually explain the nature of certain relationships, or establish the differences among groups or the independence of two or…


Interval Scale

An interval scale allows us to perform certain arithmetical operations on the data collected from the respondents. Whereas the nominal scale allows us only to…


Ordinal Scale

An ordinal scale not only categories the variables in such a way as to denote differences among the various categories, it also rank-orders the categories…