Brand Positioning by Use or Application

Brand Positioning: Strategies for Competitive AdvantageAnother way to communicate an image is to associate the product with a use, or application. Products can, of ir?t=vishaalslair 20&l=bil&camp=213689&creative=392969&o=1&a=0070581592course, have multiple positioning strategies, although in-creasing the number involves obvious difficulties and risks. Often a positioning-by use strategy represents a second or third position for the brand, a position that deliberately attempts to expand the brand’s market.

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