Buying AnExisting Business
The advantages of buying an existing business include: The purchase of an already established business with an existing track record; The existence of consumer “goodwill”;…
Articles by MbaNotesWorld
Business Ownership
Appropriate form of business ownership should include a consideration of the relative advantages and disadvantages of the three forms of business ownership, i.e. sole proprietorship,…
What does it mean by “limited liability”
Limited liability means that investors’ liability is limited to their personal investments in the company. It is one of the major advantages of corporations.
Corporate culture
Corporate culture is determined by factors such as the value of top management, the organization’s history, stories, experiences, beliefs, and norms. A strong, well-defined culture…
Three levels of strategic plans
Corporate strategy, which includes addressing the issues of what business or businesses the organization wishes to enter; Business strategy is concerned with achieving a goal…
Three basic steps in strategy formulation
Formulation of strategic goals – the long term goals developed from the mission of the firm; Environmental and organizational analysis – an assessment of threats…
Main Purposes of Setting Goals
The primary purpose of setting goals (planning) is to provide direction and purpose to the organization. Without goals to strive for, no organization will exist….
Marketing Process
The process of (1) analyzing marketing opportunities; (2) selecting target markets; (3) developing the marketing mix; and (4) managing the marketing effort. Marketing Segmentation Dividing…
What is market segmentation? Explain market segmentation strategies.
Segment Marketing A company that practices segment marketing recognizes that buyers differ in their needs, perceptions, and buying behaviors. The company tries to isolate broad…
Product Mix & Product Line
Product Line A product line is a group of products that are closely related because they function in a similar manner, are sold to the…