Quote-Unquote what few stalwarts have to say about Advertising
“Advertising is the principal reason why the business man has come to inherit the earth.” – James Randolph Adams, quoted in John P. Bradley, Leo…
Articles by MbaNotesWorld
Reversing the Value Chain
Successful companies no longer just add value, they invent it. To invent value, managers must reverse the traditional value-chain thinking (inside-out-models) by which business define…
. End-to-end process integration
Providing end-to-end process integration is not as easy it looks. End-to-end process integration demands major application overhaul to develop an integrated back-end infrastructure that allows…
Structural Transformation
If e-commerce innovation is the cause of a revolution in the rules of business, what is the effect? In short, structural transformation. The results are…
E-business Communities
To create the future, a company must be capable of engineering the entire end-to-end value stream, which is not a radically new concept. Experienced managers…
Elements of Selling-Chain Infrastructure
Product Catalogs and Marketing Encyclopedia For assisted selling, a valuable tool is a marketing encyclopedia, an intelligent electronic catalog that connects sales representatives and customers…
Managing Order Acquisition Process
The process of order acquisition entails performing needs assessment; facilitating option selection; performing configuration; and generating a quote and proposal, complete with drawings, schematics, and…
Need Driving Technological
Technology Forces Driving the Need for Selling-Chain Management Business drivers highlight the importance of watching customer preferences and trends in selling-chain management. Just as important…
Need for Selling-Chain Management
Several fundamental market issues are driving the interest in selling-chain applications: the rise of self-service, the excessive cost of presales support, the increasing cost of…
Selling-Chain Management
Selling-chain management is defined as the application of technology to the activities in the whole life cycle of an order – from inquiry to order….