Provide Integrated Solutions, Not Piecemeal Products
In the last decade, there has been an interesting shift toward convenient integrated solutions. A good example is the Microsoft Office Suite. The Microsoft office…
In the last decade, there has been an interesting shift toward convenient integrated solutions. A good example is the Microsoft Office Suite. The Microsoft office…
As the speed of service increases, the expectations for customer service grow higher. Making customer service easy and solution oriented is probably one of the…
The need to attract, acquire, leverage and retain customers is still of primary concern to most businesses. Revenue growth through customer acquisition and retention remains…
The hectic schedules and multiple responsibilities of today’s consumers are forcing retailers to produce innovative products and services. Today, companies bring service to the customer…
Contract manufacturing has its roots in the high-tech industry. For example, management at Sun MicroSystems decided to focus on designing hardware and software and subcontracting…
Process visibility implies that business customers need to have access to order status, product information, pricing and availability. Providing visibility to products and services helps…
To survive, firms are turning toward business process outsourcing (BPO), which is defined as the delegation of one or more business processes to an external…
To continually grow, deliver better service, or reduce prices, an enterprise must become a learning organization that can prosper in a fast-paced, demanding business environment….
It is a form of mass communication, a powerful marketing tool, a component of the economic system, a means of financing the mass media, a…
To Communicate, to Persuade, to Influence and to Lead to some action is what advertising is all about. Human nature and advertising are closely related….