Domivance of MNC’s
Through liberlisation there has been expansion & growth of MNC’s. The GDP has increased from about 5% in beginning of 1980’s to nearly 7% at…
Articles by MbaNotesWorld
Multinationals in India
Comparatively very little foreign investment has taken place in India due to several reasons, some multinationals, Coca Cola and IBM, even left India in late…
3 broad objectives of Promotion Strategies
Promotion Strategies
Help in creating & sustaining brand value. Managing brand image Cut into brand loyalty of other brands. Promotion to be more brand focused. Co-branding, a…
Difference Between Advertising And Sales Promotion
Advertising Sales Promotion Creates an Image over time Creates immediate Action Relies on Emotional appeals Relies on Rational appeal Adds Intangible value to the product…
Inverted Pyramid of Communications Effects
“The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.” – David Ogilvy,…
Need Recognition
The buying process starts with need recognition—the buyer recognizes a problem or need. The buyer senses a difference between his or her actual state and…
Information Search
An aroused consumer may or may not search for more information. If the consumer’s drive is strong and a satisfying product is near at hand,…
Evaluation of Alternatives
The marketer needs to know about alternative evaluation—that is, how the consumer processes information to arrive at brand choices. Unfortunately, consumers do not use a…
Purchase Decision
In the evaluation stage, the consumer ranks brands and forms purchase intentions. Generally, the consumer’s purchase decision will be to buy the most preferred brand,…