Articles by MbaNotesWorld




Transfer Pricing

The large size firms divide their operation very often into product decisions or subsidiaries. Growing firms add new divisions or departments to the existing ones….




What is marketing plan?

A marketing plan contains information about your company and its products, marketing objectives and strategies, as well as how you will measure the success of…


What is green marketing ?

Green marketing, which is also called environmental or ecological marketing, consists of all activities designed to generate and facilitate any exchanges aiming to satisfy human…


Why is green marketing popular?

There are several possible reasons for firms increased use of Green Marketing: Organizations perceive environmental marketing to be an opportunity that can be used to…


The Product

The description of a product includes: Appearance; Color; Design; Quality; Technical specifications, for example, materials, size; Use and time of use. The description is not…