IMC can be defined as: A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles…

The retails in order that the consumer can see the product and buy it are those that provide the consumer with lots of information. So…

Reminder ads serve to stimulate immediate purchase and/or use to counter the inroads of competitors. It is basically reminding the consumer about its existence. ‘Shelf…

Here a manufacturer offers retailers an advertising program for the later to run. The program may include suggested advertising format, materials to be used to…

Sales promotions are different from advertising, in that they do not involve the use of mass media. Many sales promotions are designed to encourage the…

Two factors distinguish publicity from advertising – cost and control. When a newspaper, magazine, TV or radio features a retailer’s store, personnel, product or events…

Retailers cannot directly control what customers say to friends about their stores, services and products. However, they should be aware of this channel of information…

Proper product packaging protects the product as well as provides a message that facilitates its sale. Unfortunately, in most cases, retailers purchase products already packaged…

Of late it has made a lot of inroads in outlets. With Bennetons with their color scheme in various shelves, Raymond’s with their window display…

A business-to-business deal, which requires a sales representative to make the sales call, here, the additional information provided by him with the help of certain…