Two-Sided versus One-Sided Comparative Ads
It is argued that there is more counter arguing if the message is one-sided instead of two sided. (A message is one-sided if it presents…
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Open-Ended versus Close-Ended Comparisons
Another relevant issue is whether conclusions and arguments should be spelled out explicitly in a comparative advertisement or whether the receiver should be left to…
Comparative Advertising: Pepsi Vs Coca Cola
The proper study of war is the study of history focusing on why things happened rather than what happened. One way to test the validity…
Comparative Advertising Case Study
The car war is intensifying. Manufacturers and their dealers fight this time the battle through media campaigns –at times going beyond limits of corporate values…
Demand analysis: an example
To illustrate the effects of a price change, we investigate some consequences of a crude oil price change. During the mid and late 1970s, the…
What is the basic objectives of a firm? Explain the role and responsibility on Managerial Economics?
Conventional theory of firm assumes profit maximization is the sole objective of business firms. But recent researches on this issue reveal that the objectives the…
Short Run & Long Run
The concept of short run and long run is used in economic theories like production theory, cost theory etc. In production, theory short run refers…
Nature Marginal analysis
The concept of marginal value is widely used in economic analysis, for example marginal utility, marginal cost and marginal revenue. Marginality concept assumes special significance…
What are the main techniques of demand estimation? What is their reliability?
Demand estimation is predicting future demand form a product. The information regarding future demand is essential for planning and scheduling production, purchase of raw materials,…
Demand Estimation: The Consumer survey method
Consumer enumeration: – In this method, almost all the potential users of the product are contacted and are asked about the future plan of purchasing…