Selecting specific media vehicle
The media planner relies of media measurement service that provide estimates of audience size, composition and media cost. Audience size has several possible measures –…
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How should the result of Advertising be evaluated
Effective ad-exposed audience:- The number of people with the target’s characteristics who actually saw the ad. The cost per thousand criteria:- Media planners circulate the…
Evaluating advertising effectiveness
Good planning and control of advertising depend critically on measures of advertising effectiveness. Most advertisers try to measure the communication effect of an ad, that…
Public relations (PR)
Public relations is define as a variety of programmed designed to improve, maintain or protect a company or product image. PR department perform the following…
Major tools in marketing PR
Publication:- These include annual reports, brochures, company newsletter and magazines. Events:– Companies can draw attention to new products by arranging special events. These include news…
Sales promotion
Sales promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker and/or greater purchase of particular product services by…
Purpose of Sales Promotion
Sales promotions tools vary in their specific objectives, A free sample stimulate consumer trial, while a free management-advisory service cements a long-term relationship with a…
Major consumer- Promotion Tools
Samples: Samples are offers of a free amount or a trial of a product for consumers. The sample might be delivered doors-to-door, sent by mail…
Four objectives of trade – promotion tools
Trade Promotion can persuade the Retailer or wholesalers to carry the brand. Trade Promotion can persuade retailers/wholesalers to carry more goods than the normal amount….
Major Trade Promotion Tools
Price Off: A price off (also called off – invoice or off – list) is a straight discount off the list price on each carton/case…