Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services…

Market research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. Market researchers…

Scientific Method: Effective marketing research was the principles of scientific method: careful observation, formulation of hypothesis, prediction and testing. Research Creativity: At its best, marketing…

Marketing research is undertaken to understand a marketing problem better. Effective marketing research involves five steps – Defining the problem and research objectives Developing the…

Marketing managers can effectively monitor changes in the marketing environment using marketing intelligence system. “A marketing intelligence system is a set of procedures and sources…

The marketing environment consists of the task environment and the broad environment. The task environment includes the immediate actors involved in producing, distributing and promoting…

The buying process starts when the buyer recognizes a problem of need. The buyer senses a difference between his or her actual state and desired…

Consumer passes through five stages: Problem recognition, information search evaluation of alternatives, purchase decision and post purchase behaviour, while deciding the purchase of product/services.

An aroused consumer will be inclined to search for more information. This search can be at two levels: The middle search State called heightened attention….

Consumers form product judgments regarding brand choices largely on a conscious and rational basis. Consumer is trying to satisfy some need and is looking for…