Characteristics of the Product and the Buying Organisation – Sheth Model
In this Sheth talks of the actual buying process and contends that it is affected by: Product Specific Factors: Time pressure: Group decision will take…
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Expectations within the organisation – Sheth Model
According to Sheth, every person in the DMU brings with them, their unique set of attitudes and orientations. Their expectations will be conditioned by the…
Sheth model of Industrial buying Behaviour
Click on Image to Enlarge – Model of Industrial Behaviour This model concentrates on the purchasing process and highlights the importance of four main factors:…
Special Topics in Training and Development
OrientationA formal process of familiarizing new employees with the organization, their jobs, and their work units. Benefits:1.Lower turnover2.Increased productivity3.Improved employee morale4.Lower recruiting and training costs5.Facilitation…
Team Training Issues
1.Team building is a difficult and comprehensive process.2.Team development is not always a linear sequence of “forming, storming, norming, and performing.”3.Additional training is required to…
Cross-Training
The process of training employees to do multiple jobs within an organization Gives firms flexible capacity. Cuts turnover Increase productivity Pares down labor costs Lays…
3 Concepts of Marketing
Needs and Wants: The satisfaction of buyers’ needs is at the heart of a market economy, and is the core theme of Marketing. To put…
Three key dimensions of marketing
It seeks to identify customer needs: Many manufacturers would know all there is to know about relevant production technology, but nothing about their customers’ wants….
The Four Principles of Marketing
Marketing on the one hand is a business philosophy and on the other an action oriented process. The philosophy – also termed as marketing concept…
The Four Principles of Marketing
Marketing on the one hand is a business philosophy and on the other an action oriented process. The philosophy – also termed as marketing concept…