Advertising Selling Points and Appeals

Selling points are those product attributes that are listed in the advertisement copy to impress upon the consumer the significance of a product to him. They could be specifications, quality statements, composition statements, descriptive or narrative or performance statements. Some selling points are primary selling points and the rest are subsidiary selling points.


Selling points in order to be effective must have the force to appeal to a particular buying motive. So selling points successfully touch upon the buying motives.

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