While communication can be better if you know your objective, greater effectiveness lies in hitting the right target audience in conjunction with their predominant communication needs. In this, there are five receiver types, which need to be understood and tackled:
- Apathetic
- Sophisticated
- Hostile
- Credent
- Critical
You may have the most important message, delivered in the most creative manner, but if strikes the wrong chord in the audience the communication will fail. You must overcome receiver apathy, draw attention and sustain interest.
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