It is a plan or course of action or a set of decision rules. It is derived from its policies, objectives and goals. It is…

The term “Corporate Strategy” is gaining importance in the era of privatization, globalization and liberalization. A few aspects regarding the nature of strategy are as…

The major components of corporate strategy are purpose and objectives, vector, competitive advantage, synergy, personal values and aspirations and social obligations. Ansoff has used the…

Corporate strategy performs the following Five functions: It provides a dual approach to problem solving. Firstly, it exploits the most effective means to overcome difficulties…

Corporate strategy may exist at three levels in an organization. They may be at corporate level, business level and operating level. In this section, a…

There are four grand strategic alternatives. They are stability, expansion, retrenchment and any combination of these three. These strategic alternatives are also called as grand…

The subject of strategic management is in the midst of an evolutionary process. In this regard, several strands of thinking are emerging. They can be…

In the present day competitive environment, no business organization can dream of survival without formulating appropriate corporate strategy. As the environment is continuously changing, the…

The corporate strategy has the following specific limitations: The process of strategy formulation is not an easy one. The process of forming corporate strategy is…

The word strategy is derived from the Greek word “strategtia”. Strategy is perceived as the unified, comprehensive and integrated plan that relates the strategic advantage…