Sales manager should keep traek of the following key indicators of sales force efficiency in their territory.

1. Average number of sales calls per salerperson per day.

2. Average sales eall time per contact

3. average revenue per sales call

4. average cost per sales call

5. percentage of orders per hundred sales call

6. number of new customers per period

7. number of lost customers per period

8. sales force cost as a percentage of total sales.

When a company starts investigating sales force efficiency it can often find areas improvement.