Products and services fall into two broad classes based on the tupes of consumers that use them A – (1) Consumer Product B – (2)…

Product :- Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. e.g. :-…

“ Product bought by individuals and organizations for further processing or for use in conducting a business”. There are three stages of industrial products (…

“ The set of all product lines and items that a particular seller offers for sale’” Avon’s product mix consists of four major product lines….

“ A group of products that are closely related because they function in a similar manner are sold to the same customer groups, are marked…

Segment:- A group that share a want distinguishable from the rest of the market. Def:- Segmentation:- A process of dividing the total market for a…

It is evaluating market segments. Identifying the current and potential want that exist within a market. Identify characteristics that distinguish among the segment. Determine the…

There is not single way to segment a market. A marketer has to try different segmentation variables, alone and in combination, to find the best…

Dividing a market into different geographical units such as nation, states, regions countries cities or neighborhoods. A Co. many decide to operation one or a…

Dividing market into groups based on demographic variables such as, age, sex family size, family life cycle, income, occupation, education, religion, race and nationality. Demographic…