Ambush Marketing
If you associate the word ambush (n. the act of concealing yourself and lying in wait to attack by surprise) with only warfare, then you…
Read MorePrinciples Of Marketing
Marketing Process
What is market segmentation? Explain market segmentation strategies.
Product Mix & Product Line
Industrial Products
Product and Brand
Classification of wholesaling
Brand Name Selection
New-Product Development process
What is Price? And what types of Pricing strategies are used by the companies?
Marketing Skimming Pricing Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the…