Michael Porter of the Harvard Business School has made invaluable contributions to the development of the concept of strategy. His ideas on competitive advantage, the five-forces
model, generic strategies, and value chain (you will get to learn about all these later at appropriate places in this book) are quite popular. He opines that the core of general management is strategy, which he elaborates as: “… developing and communicating the company’s unique position, making trade-offs, and forging fit among activities”.