Information Search
An aroused consumer may or may not search for more information. If the consumer’s drive is strong and a satisfying product is near at hand,…
Marketing
Evaluation of Alternatives
The marketer needs to know about alternative evaluation—that is, how the consumer processes information to arrive at brand choices. Unfortunately, consumers do not use a…
Purchase Decision
In the evaluation stage, the consumer ranks brands and forms purchase intentions. Generally, the consumer’s purchase decision will be to buy the most preferred brand,…
Different pricing strategies
Market penetration has as its main objective the capture of a large share of the market as quickly s possible. In the short term this…
Methods of pricing
Having established the strategy it intends to follow, the business now needs to work out the price it will charge. This will depend on the…
Personal Factors Affecting Buying Behaviors
A buyer’s decisions also are influenced by personal characteristics such as the buyer’s age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept….