Increasing the firm’s investment (to dominate or strengthen its competitive position)

Maintaining the firm’s investment level until the uncertainties about the industry are resolved

Decreasing the firm’s investment level selectively, by sloughing of unprofitable customer groups, while simultaneously strengthening the firms investment in lucrative niches.

Harvesting (or milking) the firm’s investment to recover cash quickly.

Divesting the business quickly by disposing of its assets as advantageously as possible.