The Engel-Kollat-Blackwell model consist of four components: i. Information processing: this component comprises the consumer’s selective exposure, attention, comprehension and retention of stimuli relating to…

The following aspects would be useful for e-marketers to formulate their strategies: 1. E-commerce (in B2C) should necessarily focus on value benefits. Value, in this…

Any CRM programme should be associated with the aspects of loyalty and customer satisfaction.  These two aspects point out that different customer segments/groups would be…

CRM is a relationship process which a company can cultivate with its customer groups/segments in such a way that it would benefit both the customer…

Needs and Wants: The satisfaction of buyers’ needs is at the heart of a market economy, and is the core theme of Marketing. To put…

It seeks to identify customer needs: Many manufacturers would know all there is to know about relevant production technology, but nothing about their customers’ wants….

Marketing on the one hand is a business philosophy and on the other an action oriented process. The philosophy – also termed as marketing concept…

Marketing on the one hand is a business philosophy and on the other an action oriented process. The philosophy – also termed as marketing concept…