Tools of Marketing Research
The tools of marketing research are borrowed from other disciplines; the research methodologies and techniques have applications over many different areas of study. Like other…
Read MoreMarketing Management
Why You Need to Use a VPN When Traveling to the Philippines in 2019
Direct Marketing
Bases of Market Segmentation
6 Reasons to Segment your Markets
Analyzing Consumer Perceptions
Perceptual Mapping Techniques
Applying the Perceptual Maps in New Product Development
6 Key Elements of a Marketing strategy
The Howard Sheth Model of Buying Behaviour
The Howard Sheth Model of Buying Behaviour serves two purposes: 1. It indicates how complex the whole question of consumer behaviour is.2. It provides the…