To continually grow, deliver better service, or reduce prices, an enterprise must become a learning organization that can prosper in a fast-paced, demanding business environment. For this purpose, the management must develop an organization that is capable of innovating constantly and learning continuously which is only possible by retaining employees. Management must use exceptional incentives to motivate employees, including paying very high commissions and cash rewards given to outstanding employees.

What does this trend mean for e-business? Supporting and sustaining a culture that can succeed and innovate is not only a requirement but also a prerequisite for doing e-business. The old ways of command and control over knowledge workers will not work well in the future.