Technology is no longer an after thought in forming business strategy but the actual cause and driver.

• The technology has deep impact on business strategy so a business strategy should be chosen by keeping technology in mind.

• E-commerce is not something that business ignores since the technology can erode strategies causing an entire business model to behave in hard-to-predict ways.

• E-commerce poses the most significant challenge to the business model since the advent of computing itself; it has fundamentally altered the business foundation.

• If an entity in the value chain begins to do business electronically, companies up and down that value chain must follow suit or risk being substituted.

• Rethinking and redesigning the business model is the first step to profiting even surviving in the information era.