- Consumer Behavior: Consumers better educated, low brand loyalty & Selective.
- Pricing: Festivals, major events in sports still draw a huge crowd. Indians are still price conscious.
- Market Share: Brand switching, the name of the game.
- Parity Products: Differentiation strategy in a world of ‘me too’ product
- Power of the Retailer: The place where it all happens. Consumers directly in touch with them.
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