Difference Between Advertising And Sales Promotion

Posted By: MbaNotesWorld December 10, 2008

Advertising Sales Promotion
Creates an Image over time Creates immediate Action
Relies on Emotional appeals Relies on Rational appeal
Adds Intangible value to the product / service Adds Tangible value to the product / service
Contributes Moderately to short term profitability Contributes Greatly to short term profitability
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