Customer relationship management is the over all process of between building ands maintaining profitable customer relationship by delivering superior customer value and satisfaction the aim of customer relationship management is to produce high customers equity, the total combine customer life time values of the entire companies customer.

The key to building tasting relationship is the creation out superior customer value and satisfied and companies need to understand the determinants of there important elements. To days competitive environment with best production affords by the companies will make choice for customer to choose product and services based their buying decision on their perception of value.

Customer satisfied result when a company’s performance as full filled buyer’s expectation companies not only store to gain customers but perhaps more importantly to retain and grew store of customer.