Three key dimensions of marketing
It seeks to identify customer needs: Many manufacturers would know all there is to know about relevant production technology, but nothing about their customers’ wants….
Consumer Behavior
The Four Principles of Marketing
Marketing on the one hand is a business philosophy and on the other an action oriented process. The philosophy – also termed as marketing concept…
The Four Principles of Marketing
Marketing on the one hand is a business philosophy and on the other an action oriented process. The philosophy – also termed as marketing concept…
Consumer Behaviour in Marketing
As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and process of purchase. The study of consumer behaviour…
Consumer Behaviour in Marketing
As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and process of purchase. The study of consumer behaviour…