Fine I say, a company has managed to create a product portfolio and we are expecting the company to do well in the coming year….

Running a brand is like conducting an orchestra. Positioning is the heart of competitive strategy. The messages transmitted by everything from the advertising to phone…

In marketing the consumer is king – but the idea that consumers alone should dictate brand positioning has always been an over-simplification! Customer feedback via…

• It is a strategic, not a tactical, activity• It is aimed at developing a strategic, sustainable competitive advantage• It is concerned with managing perceptions•…

It is a form of mass communication, a powerful marketing tool, a component of the economic system, a means of financing the mass media, a…

To Communicate, to Persuade, to Influence and to Lead to some action is what advertising is all about. Human nature and advertising are closely related….

We talk about the 4 P’s of Marketing – Product, Price, Promotion and Place. In a way we can say that the entire process of…

As we have understood that the sender identifies the receiver(s) and develops a message, the basic of the sender is that the customer or the…

Advertising has a dark side to it too. The use of women to sell virtually everything and to have sexual overtures in an advertisement has…

Within the framework of advertisements the following should be kept in mind:• Understanding the Objective(s) of the advertisement (MISSION)• Defining the Target Audience (MARKET)• Understanding…