Marketing research is the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to…

Marketing managers make strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection,…

An increased emphasis is being placed on the importance of sound managerial decision making. It is the task of marketing research to provide relevant, accurate,…

The proposal is one of the most important documents a researcher ever writes. (Indeed it is one of the few documents that researchers write, as…

The idea for carrying out market research may ferment for a number of weeks before a commitment is made to obtain proposals. In briefing an…

You have been given a research report written by a consulting firm for your organization. You are asked to judge the quality of the study….

In the social sciences the term scaling is applied to the procedures for attempting to determine quantitative measures of subjective abstract concepts. Scaling is defined…

Since you will probably be bringing in researchers to solve problems instead of doing the research yourself, you may wonder why you should bother to…

Marketing research design is the specification of procedures for collecting and analyzing the data necessary to help identify or react to a problem or opportunity,…

The steps in the design process interact and often occur simultaneously. For example, the design of a measurement instrument is influenced by the type of…