Advantages of Incorporation
Limited liability Possible tax advantage (if you qualify for a small business tax rate) Specialized management Ownership is transferable Continuous existence Separate legal entity Easier…
Articles by MbaNotesWorld
Corporations
A corporation, also known as a limited company, is a legal entity that is separate and distinct from its members (shareholders). When a company is…
Disadvantages of Incorporation
Closely regulated (For example, the Business Corporations Act requires all companies to file an annual report and also file any changes to the location of…
What is Product mix?
A product mix also called, as product assortment is the set of all products & items that a particular seller offers for sale. A Company’s…
Positioning Strategy
Fine I say, a company has managed to create a product portfolio and we are expecting the company to do well in the coming year….
Brand Positioning
Running a brand is like conducting an orchestra. Positioning is the heart of competitive strategy. The messages transmitted by everything from the advertising to phone…
Prospecting for Positioning
In marketing the consumer is king – but the idea that consumers alone should dictate brand positioning has always been an over-simplification! Customer feedback via…
Brand Positioning key points:
• It is a strategic, not a tactical, activity• It is aimed at developing a strategic, sustainable competitive advantage• It is concerned with managing perceptions•…
Increase Speed of Service: For the Customer, Time is Money
Customers count speed of service as a key reason why they do business with certain companies. They hate delays and waiting for service and look…
Empower your customer: Self Service
Customers dislike poor service and inconvenience and hence look for solutions that increase the value of their time. Today customers with more money and less…