Consumer Behaviour in Marketing
As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and process of purchase. The study of consumer behaviour…
Articles by MbaNotesWorld
Consumer Behaviour in Marketing
As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and process of purchase. The study of consumer behaviour…
Business and the Media
· News media is a source of information for those in the nonmarket environment of business Plays role in setting a firm’s nonmarket agenda Alerts…
Business and the Media
· News media is a source of information for those in the nonmarket environment of business Plays role in setting a firm’s nonmarket agenda Alerts…
Changing Environment of the Advertising World
The uncertainty of the future remains a cause of concern for all agencies, big, medium or small. Developments in the last five to 10 years…
Areas of Repositioning Advertising
The strategies that worked in the past will need to be revisited to check their relevance in the new environment. Some of the areas where…
Four possible major faults of the survey instrument design
Questions are not purposeful Questions do not cover the entire scope of the research Participants unable to answer questions adequately due to questions that require…
In what situations are open-ended questions most useful?
Open-ended questions do not allow participants to answer within a particular limit, i.e. they can provide any kind of answer. If a proper frame of…
Why is the survey technique so popular? Why is it inappropriate?
The survey technique is very cost-effective and is easy to administer. It is not appropriate for observational studies or in studies where persons may not…
Why is the survey technique so popular? Why is it inappropriate?
The survey technique is very cost-effective and is easy to administer. It is not appropriate for observational studies or in studies where persons may not…