Types of Promotions
Consumer Promotion Trade Promotion
Articles by MbaNotesWorld
Consumer Promotion
Price Deals: E.g. “More for Less”, 50% Off, Buy One Get One Free offer. Coupons: E.g: VLCC coupons for discount. Contests: E.g: Answer a simple…
Trade Promotions Goals
Stimulate in store merchandising. Manipulate the inventory held by a retailer. Expand product base geographically. To create a high level of excitement for the product
Trade Promotion
Danglers & Posters at the retail outlet. Dealer/Retailer Kit: All the information about the product that the retailer should know. Contests & Sweepstakes: Specials offers…
Stock Exchange
Stock Exchange is a market in which securities are brought and sold and it s an essential component of a developed capital market. According to…
SEBI
(Securities and Exchange Board of India) The SEBI was constituted in 1988 by a resolution of Government of India & it was made a Statutory…
Non-Banking Financial Institutions
NBFC’s are financial intermediaries engaged primarily in the business of accepting deposits and making loans and advances, Investments, leasing, hire-Purchase etc. NBCs are a heterogenouslot….
Foreign Investment in India
The flow of direct foreign investment to India has been comparatively limited because of the type of industrial development strategy and the very cautions foreign…
Globalisation
Globalisation as “ The growing economic interdeperdence of countries world wide through increasing volume & variety of cross border transactions is goods and services and…
Obstacles to Globalisation
he Indian business suffers from a number of disadvantages in respect of globalization of business. The important problems are the following:- (1) Government Policy and…