A press release is a short document, usually one page, aimed at raising awareness and calling attention to an event or newsworthy happening at your company. Press releases are sent to all areas of the media: print, radio and television. If it is deemed newsworthy by the media, it can generate a multitude of public awareness. Often times, if one source picks up on your release, it creates a domino effect and others run the story as well. Corporations who have the means rely on trained public relations experts to put together well-written, powerful press releases that are sure to catch the attention of the media.

But be careful: no matter how big or newsworthy the subject of your press release is, poor writing can scare off the media faster than Kato Kaelin and Linda Tripp’s new talk show.