Variables grouped into categories
a) Stimulus inputs
b) information processing
c) decision process and
d) variables influencing the decision process
Strength of model
- Deals with low-involvement situations. It is suggested that in low involvement situation the degree to which the various stages in the model are undertaken decreases
Problems with model
- No way of testing e.g. If had idea of personality characteristics how could they be applied or measured in relation to predicting buyer behaviour
- Lack of specificity i.e. variables are named in superficially plausible way but not specified in any operational detail
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