12 Step Model of Strategic Planning

Each phase of strategic management process can be viewed to be consisting of a number of elements,

Each phase of strategic management process can be viewed to be consisting of a number of elements, which can be clearly defined with input and output relationships. The steps have
logical connectivity and hence these are sequential. These steps can be illustrated with the help of a flow diagram. The following discrete twelve steps can be considered as comprehensive.

  1. Defining the vision of the company
  2. Defining the mission of the company
  3. Determining the purposes or goals
  4. Defining the objectives
  5. Environment scanning
  6. Carrying out corporate appraisal
  7. Developing strategic alternatives
  8. Selecting a strategy
  9. Formulating detailed strategy
  10. Preparing a plan
  11. Implementing a strategy
  12. Evaluating a strategy