Web Marketing describes the use of electronic means and platform to conduct a company’s business . the advent of internet has greatly increased the ability of a company to conduct their business faster, more accurately, over a wider range of time and space at a reduced cost, countless companies have set up web sites to inform and promote their products and services.

E-commerce is more specific than e-business, it means that in addition to providing information to visitors about the company, its history, policies, products and services and job opportunities, the company or site offers to online. E-commerce has given rise to e-purchasing and e-marketing. E-purchasing means companies decide to purchase goods, services and information from various online suppliers. E-marketing company efforts to inform, communicate, promote and sell its products and services.

E-business and e-commerce take place over four major internet domains : B2c (Business to consumer) ; B2B (Business to business ) ; C2C (Consumer to consumer ) and C2B (Consumer to Business).