Help in creating & sustaining brand value. Managing brand image Cut into brand loyalty of other brands. Promotion to be more brand focused. Co-branding, a…

Advertising Sales Promotion Creates an Image over time Creates immediate Action Relies on Emotional appeals Relies on Rational appeal Adds Intangible value to the product…

“The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.” – David Ogilvy,…