Elephants wearing jackets of advertised products, aerial advertising, ads on taxis and buses and sporting events – these are all examples of ambient media. Ambient advertising medium is any form of advertising that is not mainstream, but is out of home. The product and the media chosen must be close to each other, to make an impact. In store ads put the product before the customer. There are bus-shelter ads through radio in u.K. Toilet walls, public urinals also come handy for such advertising. One ad message on the road read that ‘seen from here it seems you need some new underwear.’