• INPUTS:

It includes

• People

• Capital

• Managerial skills

• Technical skills

• Goals of claimants

• Enterprise Profile :

It is the starting point for determining where the company is and where it should go.

• Orientation Of Top Managers:

Orientation of top managers are important for formulating the strategy .

• Purpose And Major Objectives :

It is the endpoint towards which the activities of the enterprise are directed .

• External Environment :

The external environment is scanned for technological developments for products and services on the market, and for other factors necessary in determining the competitive situation of the enterprise .

• Internal Environment :
  It should be audited and evaluated the firm’s resources, weaknesses and strengths .