The Strategic Planing Process Steps

  • INPUTS:

It includes

  • People

  • Capital

  • Managerial skills

  • Technical skills

  • Goals of claimants

  • Enterprise Profile :

It is the starting point for determining where the company is and where it should go.

  • Orientation Of Top Managers:

Orientation of top managers are important for formulating the strategy .

  • Purpose And Major Objectives :

It is the endpoint towards which the activities of the enterprise are directed .

  • External Environment :

The external environment is scanned for technological developments for products and services on the market, and for other factors necessary in determining the competitive situation of the enterprise .

  • Internal Environment :
    It should be audited and evaluated the firm’s resources, weaknesses and strengths .