Major tools in marketing PR
Publication:- These include annual reports, brochures, company newsletter and magazines.
Events:– Companies can draw attention to new products by arranging special events. These include news conference, seminars, outings, sports and cultural sponsorships.
News:- one of the major tasks of PR professional is to find or create favorable news about the company, its products and its people. Getting the media to accept press releases and attend press conferences calls for marketing and interpersonal skills.
Speeches:- Speeches are another tool for creating product and company publicity.
Public service Activity:- Companies improve public goodwill by contributing money and time to good cause. A large company typically will ask executives to support community affairs where their offices and plants are located. In other instances, companies will offer to donate a certain amount of money to a specified cause out of consumer purchases.