Principles Of Marketing



Industrial Product

“ Product bought by individuals and organizations for further processing or for use in conducting a business”. There are three stages of industrial products (…




Segmentation

Segment:- A group that share a want distinguishable from the rest of the market. Def:- Segmentation:- A process of dividing the total market for a…





Demographic Segmentation

Dividing market into groups based on demographic variables such as, age, sex family size, family life cycle, income, occupation, education, religion, race and nationality. Demographic…