A person’s pattern of interests, opinions, and activities combine to represent his or her lifestyle. Knowledge of lifestyle can provide a very rich and meaningful picture of a person. It can indicate whether the person is interested in outdoor sports, shopping, culture, or reading. It can include information concerning attitudes and personality traits. Lifestyle also can be used to define a segment empirically; this is often called psychographic (as opposed to demographic) segmentation.
Marketers have identified personality variables to segment the market. Motor-cycle buyers can be identified as ‘independent, impulsive, macho, ready to change, confident people.’ ‘Charms cigarettes are smoked by young people who love the spirit of freedom.’ Lipsticks are for ‘young, out-going, beauty-conscious women.’ Other products, which cater to personality traits, are liquor and insurance. The marketers try to adjust the brand’s personality to the personality, traits of buyers for whom it is meant. Consumers of different brands are subjected personal preference tests to measure their different needs, and the differences in personality traits are recorded.
Strength: Physical, emotional, intellectual and spiritual. Physical and emotional weakness leads to irritability. A strong, healthy body developed through proper diet, exercise and pranayama techniques helps reduce stress at the physical level. Through satsang and appropriate learning gained therein, the mind can be strengthened. Love, compassion and friendship are valuable strength-givers that help us cope with stress.
The scriptures say that knowledge of the Self cannot be gained without inner strength. Rabindranath Tagore, in a poem, prays to the Lord not to remove all obstacles, but instead, he asks for strength to bear them. Before the start of the Mahabharata war Arjun was seized with a bout of emotional weakness and he refused to fight the war. Lord Krishna rescued him by giving him emotional strength.
Traffic control: We need to regulate and control our thoughts. We can cope with stress best if our thoughts are orderly and methodical. Unnecessary accumulation leads to clogging of the mind. The key lies in being able to live one moment at a time. Eat while eating, work while working, leave the home at home and the office in the office. Remember, however long we have to travel we can only take one step at a time. Worrying only reduces efficiency and then even simple tasks cannot be completed correctly and in time.
Re-design: We tend to view life and ourselves through our own philosophy. A readjustment or reorientation in this philosophy increases our capacity to bear heavier loads.
Erase the ego: The ego, anger, fear and jealousy are negative emotions that reduce efficiency, leading to mental weakness, causing stress. Too much emphasis on the ego, or abrogation of doer ship is responsible for increasing stress. Sri Rama asked Sri Hanuman how he was able to cause so much havoc in Lanka and yet return unscathed. Hanuman disclaimed all responsibility. He said, “I did not do it, you did it through me”. There is a higher power or strength working through us.
Sharing your feeling: Share your wealth, knowledge, workload or anything else you have. By and large people do not know how to share or delegate. Lord Vishnu as the manager of the world is the best example of delegation of work. Everything happens under his stewardship but he remains free and at-ease.
Surrender to the Lord. Free your mind from the weight of worries and become an instrument, adopting an attitude of service. This attitude will ensure efficiency, success, and freedom from stress.